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May 2008
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Archive for May 6th, 2008

A smell by any other name

This brief article caught my eye/nose: Perceptions: Another Name Smells Sweeter It seems we not only rate smells with nice names as more pleasant (than the same smell with an unpleasant name) but our brains actually process the experience of those smells differently.
So language which molds association and expectation can actually determine how we […]


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