3 tips to get your clients to value your suggestions
Why is it important for therapists to give careful consideration to increasing influence with their clients?
Sometimes what a client needs is pretty obvious. Anyone can see it. And as you’re not shackled by the old idea that ‘therapy must never be directive’, you come straight out [...]

Learn how to sidestep the unconscious sabotage of negative language
A man accidentally falls off the platform and gets stuck in the rails of the London underground. A train is fast approaching. Another man crouches down and calls: “Give me your hand!” To his astonishment, the man refuses.His would-be saviour shouts more desperately: “Give me your [...]

Learn to use hypnosis and its associated phenomena deliberately to help your clients more effectively
Hypnosis happens in all therapy. Sure, the therapist might not think hypnosis is happening – but it is. One characteristic of the hypnotic state is abstraction. By that I mean physically being in one place but psychologically being in another. This [...]

3 story generating strategies to boost your therapeutic effectiveness
The right story at the right time can facilitate psychological and even physical healing. It’s possible that the ancient traditions of storytelling so rich and rife in all cultures may have been the earliest form of psychotherapy as well as vehicles for passing on patterns of wisdom.
Using [...]

3 clever ways to use subtle shock to create more effective hypnosis inductions
I once wanted to win a toy on the rifle range at the fair. To win, I had to fire wet sponge pellets at a cuckoo clock bird. If I fired when the doors were shut, the pellet just bounced off. To ‘hit [...]