We’ve all heard the old adage: You can take a horse to water but you can’t make him drink!’ Well what if the horse had somehow paid you for that drink? Would it be more inclined to take it? We tend to value what we pay for. ‘I’m having this now because I’ve paid for it whether I like it or not!’

In this: We’re more likely to listen to expensive advice article students were found to be much more likely to heed advice they’d paid for (other students who had got the same advice free were less likely to apply it).

Graduating hypnotherapy students on the Uncommon Knowledge Hypnotherapy diploma course sometimes report feeling a little strange about starting to charge their clients but it seems that paying for therapy (on top of very real and effective therapeutic inputs of course) can actually make the therapy more effective in itself.

Mark