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November 2008
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Expensive placebos are favored

On next weekends Uncommon Knowledge hypnotherapy diploma weekend module as well as teaching methods to raise low self esteem we will be looking at the incredible power of the placebo response (and showing an amazing video to our hypnotherapy students)

I read today in a paper in a cafe (well it is Friday!) that if people are told that a placebo pill is ‘very expensive’ they may respond a whacking 75% more as far as healing (or pain relief) is concerned. It seems we like to feel we are getting our money’s worth :)

Mark

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