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July 2008
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How to have better ideas

At last! I’ve got an excuse for not coming up with fantastic ideas. I’m 6′ 6″ you see? :)

Oh you don’t see. Ah yes, context is everything.

I’ve just been reading the latest Inside Influence Report where they describe some research from the Journal of Consumer Research. This research found that people solving confinement-related anagrams did so more quickly in a lower-ceilinged room, and those solving freedom-related anagrams were speedier in a loftier environment.

This fits with the currently in-vogue, and extremely exciting, research into the psychological phenomenon of priming, more fascinating examples of which you’ll read about in our article on suggestibility.

So my point is, in brainstorming sessions we’re always looking to come up with new big ideas, and because my noggin is closer to the roof, I’m handicapped. Right? Which goes to show that ‘blue sky thinking’ isn’t perhaps as stupid a term as it has been cast.

Jill, our Training Director, describes herself as a PORG (Personal of Restricted Growth), so we’ll be looking for thousands of breakthrough ideas from you next quarter Jill.

Now I wonder if that 6″ less of head space is cancelled out by a tall americano from Starbucks. I sense a test in the offing.

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