According to this piece: Nudging people towards the right decisions which is a review of a book called Nudge; we human types make all kinds of decisions based on irrational premises (now there’s something I can believe). And some of these ‘irrationalities’ can be exploited for the common good-by using the social rule of social comparisons.

For example: ‘It turns out that people can be encouraged (or “nudged”) to use less gas and electricity, simply by letting them know how much they use in comparison with their neighbors’. This is like the flip side of bystander apathy

A million people can’t be wrong…or right…or can they?