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Maximize client motivation with the language of personal gain

maximize-client-motivation-with-the-language-of-personal-gain

Learn how to sidestep the unconscious sabotage of negative language

A man accidentally falls off the platform and gets stuck in the rails of the London underground. A train is fast approaching. Another man crouches down and calls: “Give me your hand!” To his astonishment, the man refuses.
His would-be saviour shouts more desperately: “Give me your hand!” But again the man declines. The train is now practically bearing down on him, a great wave of roaring steel. Suddenly, a third man shouts: “Take my hand!” The stuck man takes the proffered hand and is hauled to safety in the nick of time. The second man is amazed and asks the rescuer: “How come he took your hand but not mine?”

Read the rest of this article Maximize client motivation with the language of personal gain here.


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